Maximo Ibarra became CEO of KPN in April 2018. He is renowned for his experience in digitalization, marketing and customer centricity. Ibarra previously worked for Italy’s third-largest mobile operator Wind Telecommunications where he served as CEO from 2012 onwards. In 2016, he was appointed CEO of Wind Tre and responsible for the integration of the 50/50 joint venture between Veon’s Wind Telecommunications and CK Hutchison’s 3 Italia, creating Italy’s largest mobile operator.
Ibarra joined Wind Telecommunications in 2004 and served in a number of leadership roles until his appointment as CEO of the mobile operator in 2012. Prior to joining Wind Telecommunications, Ibarra held several leadership and commercial positions at a number of companies including Benetton, FIAT and DHL. In the early days of his career he held several marketing‐related roles at Vodafone Italy and Telecom Italia.
Ibarra graduated in politics and economics at the University of Rome ‘La Sapienza’, Italy. He also holds various postgraduate degrees from leading academic institutions (London Business School, INSEAD, Singularity University, STOA’ Business School). He has a passion for teaching and has been Professor of Marketing and Digital Marketing at the Luiss University & Business School in Rome since 2005.
Ibarra (1968) has the Colombian and Italian nationality, and is fluent in English, Italian and Spanish. He is married and has a daughter